STRATEGY
Strategy is a word with so many definitions. Put simply by one of the most prominent thought leaders on Strategy, Michael Porter,, it is “ the creation of a unique and valuable position, involving a different set of activities (from competitors)”.
We consider a few key questions when considering the key element of STRATEGY…
Does your company have a simple and clear strategy? How well understood is it by all across your company? To what extent is it driving increases in revenue and gross margins? Does your business have a Core Purpose? How much are your Core Values lived and breathed across your organisation?